I just had an amusing thought: Since Pathfinder Corp is run by the Planetary Consortium, their Gatecrashing teams all wear armor and carry gear marked with blank ad space tags. That way, if any of the vids/XP taken on a mission is useful for PR purposes, they can sell the ad space to other hypercorps and have vid editing AIs map on the appropriate plugs. As a result, whenever you see a Pathfinder mission on the news, their teams look like fucking NASCAR drivers exploring exoplanets.