Here's a good format for getting people who have never played a game to game with you.
Scene: You are talking to one of your friends about Star Wars. If you want, you can invite your friends over for a Star Wars movie night and then you'll have everyone you want to play with you, right there.
You: Man, Star Wars is so great.
Him: Totally. I love all the movies.
You: You know what would be great?
Him: What?
You: If we could make our own Star Wars stories.
Him: That would be pretty cool.
You: (explanation of the idea you have for your campaign)
Him: That does sound really cool.
You: It just so happens that we actually CAN do that with the Star Wars RPG. I have the book right here. Do you want to play?
Him: I dunno. It seems kinda hard.
You: It's no different than any other board game. Trust me, I know a lot about the rules and it will be fun.
Him: I'm still not -
You: I'll order pizza.
Him: . . . . okay.
The key to this is the pizza. No one can resist free pizza. I know Ross said Mountain Dew and Cheetos, but this is bigger and better. No one can get full on cheetos, pizza on the other hand, is like nerd gold.