It would be awesome to find ways to turn these reports into mythos encounters. They just keep popping up all over town.
Queue former police detective with an obsession with the seemingly mundane. His friend who is still on the force. A local new and used (re: occult) book store owner, and his seventeen year old son who couldn't stay out of trouble, his mother couldn't handle him anymore so now he lives with his eccentric father.
The former officer uses the occult bookstore to research the events he's claimed to see, everyone else is town just thinks these things are harmless hapless coincidence.
Aaaaaand I'm spent.