Synopsis: Structuring a Kickstarter is a difficult task. A game designer has to predict how much it will fund. Overshoot a goal and the Kickstarter will fail. Undershoot the goal may result in stretch goal hell, especially if the stretch goals aren’t planned properly. Caleb discusses his thoughts when he structured the Red Markets Kickstarter and what advice he got from other game designers. Remember that a wildly successful Kickstarter can bankrupt a company if it was not planned well enough. What has Caleb decided? Find out in this special episode!
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